I once had a huge crush on a boy. Whenever he was around me I got totally tongue-tied and found myself saying the silliest things. Unfortunately my feelings were not reciprocated, but this was a nice boy who liked me as a friend.
One night after I had made my feelings (somewhat) apparent, he tried to let me down easy. He told me all the things that he admired about me while making it clear that he just wasn’t interested in me romantically. I remember being so frustrated and wanting to scream that I didn’t matter that he thought that I was funny, or smart, or even attractive. All I wanted was for him to feel for me what I felt for him, and he didn’t.